Today, Whatsapp Business has become a leading sales platform and lead-conversion channel for businesses. Companies are directing their leads to Whatsapp from multiple promotional channels like Facebook ads, Instagram ads and Google ads. This is largely because Whatsapp is the widely used and most popular messaging app in India. A large share of Indian consumers are actively using Whatsapp in their daily life. So, this becomes the most convenient channel for businesses to interact with leads as people are spending maximum time here.
However sales teams often face problems such as: Leads are initiating inquiries on Whatsapp while sales representatives are managing leads and customers on CRM. Managing the same lead on two different platforms creates confusion and inefficiency. The same lead may be handled by different sales persons on different platforms leading to waste of time, duplicated effort and missed follow-ups.
At times, lead data and communication is manually entered by sales people in CRM to keep proper track of the lead, regular follow-ups and systematic communication. Manual entering of lead data may result in inaccuracy, delay in follow-ups and missed opportunities.
In order to address these challenges, Eduzent CRM offers a seamless solution which is Whatsapp Integration with CRM via Whatsapp Business API.
What is a WhatsApp CRM?
A Whatsapp CRM is Whatsapp business integration with CRM software enabling users to directly communicate with the leads/customer from the CRM, eliminating the need to switch between applications.
This feature simplifies the work of a sales person and helps to keep a systematic record of all the communication and interaction with prospects and customers on a single platform.
How is WhatsApp CRM useful for Businesses?
Integrating Whatsapp Business with the existing CRM is a real problem-solver for businesses as users can contact and communicate with the concerned lead instantly and directly from the system, without switching between applications.
With such integration, users can now perform sales activities and Whatsapp chatting with leads via a single platform. It saves valuable time and effort, makes the sales process efficient and improves employees productivity.
Eduzent CRM provides users with these advanced features streamlining their sales process and making follow-up easier and faster. It improves the conversion rate by ensuring better lead engagement and nurturing through Whatsapp Business directly within the CRM.
Without WhatsApp CRM
Lead receives WhatsApp message ? salesperson opens WhatsApp ? checks conversation ? switches to CRM ? updates lead ? remembers follow-up.
With Eduzent CRM
Lead ? WhatsApp conversation ? Lead record ? Sales activity ? Follow-up ? Conversion
WhatsApp CRM vs Regular CRM — What's the Difference?
Why integrate WhatsApp Business with CRM?
Integrating Whatsapp Business with CRM has multiple benefits for sales team -
- Centralized location for all communication - Such integration helps to maintain all the Whatsapp chats history at one place, eliminating duplication of effort and saves valuable time. All conversations either made via call, Email, Whatsapp or SMS are recorded at a centralized location which improves better collaboration and easy search of previous communication at any time.
Whatsapp Chats of each lead are recorded in the respective lead portal, making it easier to get all the lead details along with all the conversation through different communication channels including Whatsapp.
Whatsapp integration makes follows-ups regular and organised, quick response to lead/customer queries, no missed opportunities. All of these results in higher customer satisfaction and better experience which ultimately leads to higher conversion
Each lead can be managed by multiple salespersons. Keeping Whatsapp chat at a centralized location gives quick and easy access to conversation history. This enables the salesperson to resume chat from where the last conversation ended ensuring better consumer experience.
- Faster response to customer enquiries
Since salespeople are immediately notified when a new whatsapp chat is initiated by lead/customer, enabling the sales team to instantly respond to their query and resolve the issues, hence keeping them fully satisfied.
- Better Lead Follow-ups and nurturing
Salespeople can keep a real-time track of lead follow-ups and lead engagement made through Whatsapp and other communication mediums, all at a single location via Whatsapp CRM. This ensures no follow-ups are missed and no sales opportunities are lost.
Who needs WhatsApp CRM software?
Every business - be it manufacturer, wholesaler, distributor,retailer or online seller - needs a CRM with Whatsapp integration to manage chat and communication from other sources like phone call, sms and email, all at a single place. This enables the user to get access to any previous conversation instantly.
Following are the list of types of organisations that need Whatsapp CRM to stay competitive and achieve sustainable growth through improving conversion rate.
- Manufacturer
- Educational Institutes
- Hospitals and Clinics
- Coaching Institutes
- Salon
- Grocery Store
- Online Seller
- Retail Shop
- Real Estate Brokers
- Insurance Agents
- Boutique
- Hotels
What should you look for in WhatsApp CRM software?
While deciding on buying a Whatsapp Business integrated CRM, look at the following features -
Customized Solution - The software company must be providing tailor-made CRM to suit unique business needs.
No hidden charges - Make sure that a CRM software company must not charge any hidden fees . Ask for the complete one time cost for the software before buying.
Mobile Access - Whatsapp CRM could be accessed from any device be it mobile, tablet or laptop. It must have a user-friendly interface and be easy to operate.
Free Demo - Ask for a free demo / trial so you can validate the software and could identify flaws or missing features.
Free Training Sessions - Be assured that company IT team will provide you free software training to your team at no additional cost
After Sales Support - Make sure that the CRM company must provide support services to resolve any glitch or technical issues in the software in future.
“Eduzent CRM — WhatsApp CRM for Indian Businesses”
Businesses must try Eduzent CRM without hesitation. They are the best in their field with the best team of IT experts. They customized software according to individual business needs. Software Quality and Customer satisfaction are their top priorities.
They develop top UI/UX so that users can learn and operate the software easily. They provide after sales support for quick resolution of customer grievances.
Try Eduzent Whatsapp CRM for Sales and Customer Management
Eduzent has designed CRM with Multiple Application Integration such as Whatsapp Business ,Email, Phone call, Facebook, Instagram and more so that leads get captured and recorded directly into the system from multiple communication channels enabling sales teams to communicate with leads/customers from within CRM without any need to move out of this system.
If you are looking for top CRM software with Whatsapp Integration, contact Eduzent Infotech to schedule a free demo.
Contact Eduzent through
Email - info@eduzent.org
Whatsapp/Call - 01206025035
Does WhatsApp CRM Require the Whatsapp Business API?
Yes, WhatsApp CRM does need Whatsapp API to connect your whatsapp with the CRM to make real-time whatsapp chat directly from CRM possible.
